Gaga for Google

Published on In These Times, by Chris Lehmann, July 12, 2013.

Polls show a solid majority of Americans continue to support the ritual sacrifice of their personal call data on the altar of our never-ending war with Oceania—er, excuse me, terrorism—even after sordid revelations brought to light by whistleblower Edward J. Snowden.

There’s something fatalistic about this bedrock support for the new police state. Could it be less a show of stubborn loyalty to federal spookery than a sort of learned helplessness, bred in the fingertips of an American public long used to marketers hovering over their Facebook and Google accounts, tracking—and then desperately seeking to monetize—every keystroke they make?   

Summer moviegoers had a proof-text for this hunch. In The Internship, a Vince Vaughn-Owen Wilson buddy comedy, the Wedding Crashers duo play laid-off, middle-aged salesmen driven into a tour of duty as aspiring geeks at the grand, rainbow-hued Google campus in Mountain View, Calif. Hijinks ensue, as they try to adapt their old-dude people skills to the cool and clean rigors of profitable data transmission. Their younger colleagues are won over by their seedy charm, and our heroes see their pluck rewarded with jobs at the world’s coolest company.

But what’s of real interest is the social background of the film. The Internship is an unrelieved study in the psychology of mass digital conformity—rendered far more insidious, of course, in the Google workplace’s absolute conviction that it detests all manner of conformity.

Needless to say, product placement abounds in the chipper, faux-creative Google workplace, with the search giant’s whole suite of data-mining online services trotted out and celebrated in adoring detail. And to remind viewers of the sheer sunny hipness of it all, we see young Googlers confidently bopping through every phase of their workdays: enthusiastically showing up for code meetings, power napping in high-tech pods and awakening, refreshed, to spout motivational slogans from Malcolm Gladwell.

The battalion of summer interns, bewitched by it all, are bent on mimicking every facet of the company’s creepy workplace ethos. For all the movie’s feverish paeans to new-media “creativity,” it never occurs to anyone—least of all our plucky, rule-breaking protagonists—to ask whether extending the brand-domination of a global info-cartel amounts to a worthy aim in life. As The Internship grinds on to its duly appointed uplifting finale (in which the winning intern team members are literally dancing for joy at the promise of—hurrah!—a full-time job in this workaholic hellscape), you half-expect the relentlessly youthful, well-scrubbed and code-happy Google workforce to break out into a chorus of “Tomorrow Belongs to Me” … //

… (full text).

Links:

Newly Revealed PRISM Snooping Makes Verizon Surveillance Look Like Kids’ Stuff, on Slate, by Ryan Gallagher, June 6, 2013;

Asking the U.S. government to allow Google to publish more national security request data, on Google Blogspot.com, by David Drummond, Chief Legal Officer, June 11, 2013;

Google to Feds: Please Let Us Talk About Spying [UPDATE: Facebook Too], on ValleyWag, by Sam Biddle, June 06, 2013.

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