Effort BPO to set up call centre in China

Published on The Financial Express.com, CORPORATE BUREAU, May 31, 2007.

MUMBAI, MAY 30: Mumbai based domestic call centre Effort BPO Ltd on Wednesday announced that the company has entered into a joint venture with China-based firm Asia Star and Hong Kong based Triple Three to establish a domestic call centre in China. The three partners will initially invest $1 million and will increase this to $ 6 million over a period of two years.

“Effort BPO will be holding 51% equity stake while Asia Star will own 24% and Triple Three 25%,” said Akshay Chabra, MD of Effort BPO.

The new venture will target about 1,000 seats and will take over Asia Star’s call centre business in Shanghai … (full text).

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