Published on Nesta.org, by Antony Elliott, April 2011.
This report presents compelling evidence which shows that wealthy individuals can be motivated to try social investments.
This report presents compelling evidence which shows that many of the more affluent wealthy individuals (over £100k of investment assets) can be motivated to try social investments.
A combination of research approaches reaches the conclusion that the primary motivator for this group is ’social/ethical values’. They are motivated by a desire for wealth to achieve a social good as well as have the potential to produce a return … (full text).
Understanding the demand for and supply of social finance. Download the report, 52 pdf-pages;
Twenty catalytic investments to grow the social investment market. Download the report, 38 pdf-pages.