Received by e-mail, From: McKinsey Quarterly, Date: August 2, 2012.
By 2025, annual consumption in emerging economies will rise to $30 trillion, nearly half the global total. Yet today, the largest companies headquartered in developed economies derive only 17 percent of their revenues from emerging markets. Despite advantages in scale, technology, and access to capital, multinationals risk missing out on the defining growth opportunity of our times.
In Winning the $30 trillion decathlon, McKinsey consultants identify ten key capabilities companies must have to compete effectively in emerging markets. As with a decathlon, winning depends on all-around excellence. Sitting out an event is not an option … read the full text article … more about.